Most Recent Entries
Mission: To provide practical, put-it-to-work content marketing information for small business owners so they can compete successfully online by providing timely, relevant, and compelling content for their ideal target customers. Twitter: newtbarrett LinkedIn Profile: Newt Barrett My blog-powered website, the home of my writing: www.ContentMarketingToday.com My book website: www.GetContentGetCustomers.com
Does Your Marketing Explain Exactly What Problem You Solve?
Posted 10/6/2009 at 3:19 p.m. 0 comments
eNewsletter expert puts it all in perspective for professional service providers
What is Your Unique Buying Proposition?
Posted 10/6/2009 at 10:50 a.m. 0 comments
Toss Out the Company-Centric USP and Bring In the Customer-Centric ‘UBP’ to Underlie Your Content Marketing Strategy.
Don't get me wrong. The unique part is critical. But the age old concept of a unique selling proposition views the problem of positioning almost backwards.
6 Ways Content Marketing Can Help Small Business Survive the Recession
Posted 10/6/2009 at 10:34 a.m. 0 comments
Crank up your communications now; don't dial back your efforts
Newt Barrett's Bio
Posted 10/5/2009 at 4:52 p.m. 0 comments
His content marketing credentials and how he earned them