Newt Barrett is a leading thinker on the new discipline of content marketing. He urges marketers to think like publishers by delivering essential, relevant, and timely information that makes customers smarter and wiser--and much more likely to become buyers.
Newt is the President and Chief Content Officer of Content Marketing Strategies, a Division of Voyager Media, Inc. He teaches companies the tools, techniques, and tactics that can turn prospects into customers through the cost-effective use of content marketing.
Newt has more than 25 years of publishing experience as both a manager and business owner.
He has launched profitable publications in the high tech arena for both CMP and Ziff-Davis. He was an early player on the web in 1996 as Publishing Director of an early Yahoo competitor, NetGuideLive.
As an entrepreneur, he launched Southwest Florida Business and BusinessNewsNow.com in the late nineties, later selling them to Gulfshore Media. His publication still thrives under its new name, Gulfshore Business.
In addition to his sales and marketing skills, Newt is the co-author of the content marketing bible, Get Content. Get Get Customers, published globally by McGraw-Hill. You can get a free excerpt from this groundbreaking new book by going to: GetContentGetCustomers.com
You can also learn more by visiting his top-ranked blog, ContentMarketingToday.com, which offers timely insights into content marketing and social media that keeps business owners and executives up-to-date on current trends, tactics, and case studies.