Start-Up or Up-Start?


Times are better, times are worse, business in getting better, business is still “interesting”. Blah, blah, blah the drone goes on and on. Are things better? Is the business climate improving? What about season? It’s over, ya know.
The fact is that the world is in an “economic setback”. Another fact is that some have made a conscience decision not to participate in the “setback”. To directly answer the questions above, it depends on who you ask!
Look around and you will see people and businesses that are doing well. These are the folks that are sitting this recession out. There are a number of companies that are breathing their first breath right now. What makes them different? Why in the world would someone choose to start a business now? My opinion is that the difference can be summarized in two words….”Creative attitude”.
My career has allowed me the opportunity to work with quite a few start up companies and, in the beginning, they are all very much alike. One major difference, the one that will ultimately determine the difference between success and failure, is the ability to be creative. Thinking outside of the box is one of the keys to today’s successful start up companies.
There really isn’t very much that is completely new out there. The key is to present the old in a fresh, new, exciting way. This does not mean that old methods and ways need to go. It does mean that together with those old fashioned methods and ideas, there must be something fresh, something exciting, therefore something new. A new way to look at the old.
Excited people are the heart of today’s start up companies. Actually, excited people are the heart of all successful endeavors. I don’t know of anybody that wants to do business with a disgruntled grouch. Upbeat, energetic, excited people always find the way to present their product or service in a manner that attracts and holds customers as well as fellow employees.
Look around. Which of the people you see have their heads down and are full of doom and gloom. Now, which are going about their day with the effort to make it the best one so far? You will almost always see both types in any workplace snapshot. If you are able to make the decision, which do you want out in front of your efforts attracting and meeting potential customers?
There are those that will say that the only difference in money. I completely disagree because I know of companies that are very well financed but are on a long painful road to failure due to the “it’s always been done that way” mentality.
Today’s start up companies will have excited, happy, energetic, creative people at every level. Sometimes it is tough, but as someone once said, “When the going gets tough, the tough get going”.

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