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East Winds....contemporary fashions...naturally! This is not your typical beach store packed with tee shirts and souvenirs...no typical tee shirts here!! This is an upscale resort wear boutique.

In East Winds you will find anything you need for resort living, casual elegance. This store has been in business since 1977 owned by Cheri Boyer. The day I was in I talked to Joanie who works there and has been with East Winds for a long time. She said the things flying out the door are anything by Tribal. Easy care shorts, Capri's and Bermudas ... yes she called them Bermudas, at $36. All of the above come in neutral colors to pair up with the many tops found here. Tribal also makes skirts, I saw a pretty blue print flared skirt, great comfort for travel. You will also find the ever popular Travelers group in easy wear tops and pants. A show stopper was a sleeveless sweater with zebra trim down the front with a rhinestone zipper. It came in bright turquoise or rose.



There is a nice selection of casual summer dresses that would travel well. I especially liked the black and white polka dot halter dress with a flared skirt at $54. Some hung straight from the shoulders or others with an elastic waist all in great prints and easy care.

There were some different choices like multi print boleros, $56. and long tops $52.that looked like printed fish net. Also the soft cotton T jacket with a hood in deep shades of blue and turquoise, $48. matching Tee $34. Looks great with crisp white pants.

I loved the blue and white print jacket $69. with an embellished matching tee $38. Perfect for a trip to the tropics. A fabulous jacket in pink, orange and purple by Monito, $82. Lots of cool cotton sweaters. The collection of gray, black and white city shorts, Capri's and jackets was really sharp. The apple green Capri's with matching embellished top also caught my eye.

Everything was in easy care fabrics for leisure or travel, many in poly and spandex. There were a lot of delightful prints.



Another thing they can't keep on the shelves are the silk scarves that are loosely woven, hand loomed in Italy. All are in yummy color combinations at $36. There are colorful purses of woven grasses from Cambodia by Sayare, $24.95-38.95. I can't forget the fun fashion watches that come with a beaded band for $48. You can change the band in many choices of beads, the extra band is $28.

So take in some of our sunshine, enjoy the beach and don't forget to stop in East Winds...it is worth the trip!

East Winds is located at 159 Old San Carlos Blvd. on Ft. Myers Beach. Phone: 463-3232.

Hours:10-6 everyday.