About the Home Stager

A Stager's Notes

About the Home Stager

Margie Ogle is currently the President of the Naples Chapter of IAHSP. She has been a licensed Realtor for over 28 years and has experience in sales, leasing and property management. Margie Ogle is the owner of Staged Homes of Naples, offering Staging services in Collier and southern Lee Counties.

About Home Staging

Home Staging is the hottest trend in real estate today. Home sellers are now Staging houses and condos throughout the country. But what exactly is Staging? Simply put, Staging is preparing a home for sale. The basics include cleaning and de-cluttering. But more than that, Staging includes the correct placement of furniture and accessories in a room, as well as proper color selection. The seller is usually capable of handling the beginning of the Staging process, but generally a professional Stager who is trained in Staging techniques can make all the difference. Through creativity and attention to detail, an ASP Stager uses items that are already in the home in new and different ways to maximize the space and make it appear larger.

Staging is not decorating. In decorating, the living space is personalized to the owner’s taste. Staging is quite the opposite. It is a way of de-personalizing the space. It is turning the home into a house, a product for sale. In ASP Staging we have a saying, “The way you live in your home and the way you sell your house are two different things.” The ultimate goal of making these types of changes is to allow potential buyers to envision themselves living there as they view the property.

Another type of Staging is furnishing vacant houses. In this scenario, rented furniture and accessories are brought in to the main living areas of the house. These items are used to define the space, give perspective and add warmth to the room. The purpose of doing so is to encourage prospective buyers to focus on the space, the square footage and the architectural details.

Staging is one of the best investments a seller can make when preparing a home for sale. It sends a message of a well cared-for home. ASP Staging showcases a home’s best features and creates the most favorable first impression. This is how the buyer connects emotionally and is able to visualize living there. And this is why ASP Staging helps the property sell in the shortest possible time at the best price. Statistics have proven that ASP Staging really works!

Stage® is a Federally Registered Trademark of StagedHomes.com.

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