Obit: Theodore Hirsch

Theodore "Ted" Hirsch, 83, of Naples, died on Sept. 20, 2006.

He was born in New York City, N.Y., on Oct. 25, 1922, son of Sophia (nee Nierenberg) and William Victor Hirsch. From October 1942 through November 1945, he served in the U.S. Army Air Corps as an aerial gunner and instructor on B-24s

. During WWII, he married his childhood sweetheart, Paula Ross and fathered a lovely daughter, Madeleine. After honorable service, he returned to New York City as director of merchandising for his family-owned business. In 1954, along with his brother-in-law and nephew, he founded and operated the first upscale ladies' sportswear store to be located in a strip shopping center. The creation of "Susan Ives" (later called "Ups and Downs") was a retailing breakthrough in concept and in the early development of strip shopping centers.

As a retailer in the Thruway Plaza Store, which was the first strip mall in the U.S., "Susan Ives" located its second store in Cincinnati, and later became a national chain. Upon the sale of his business, Mr. Hirsch was associated with the original Lerner Shops as executive vice president of operations for 800 stores.

In a revolutionary move, Mr. Hirsch was on the team that decentralized corporate headquarters and he headed up the Northeast Division of Lerner Shops. At age 55, Mr. Hirsch retired to Florida with his lovely wife and dear friend, Dorothy "Dottie" Nolen. He enjoyed reading, gardening and the beauty of the ocean.

He is survived by his loving wife of 32 years, Dottie; his devoted daughter, Madeleine "Mady" Gordon of Cincinnati; and many nieces and nephews. He was preceded in death by his brother, Emanuel Hirsch, and sisters, Helen Brous, Lilyan Hirsch, Selma Anolick and Ruth Hirsch.

Services were held Sunday at Fuller Funeral Home. The family requests memorials to the Madeleine Gordon Gift of Life Foundation, P.O. Box 6945, Cincinnati, OH 45206; or the Alzheimer's Support Network, Alzheimer's Support Network, 660 Tamiami Trail N., Ste. 21, Naples, FL 34102.

© 2006 All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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