IT'S YOUR BUSINESS: Business news releases Wednesday, April 8, 2009

New Web site launched for the High-Rises at Bonita Bay

The Lutgert Cos. has introduced a totally new Web site for the High-Rises at Bonita Bay. The site, www.BonitaBayHighRises.com, combines fresh graphics, eye-catching photography and video clips, and a mix of information backed by catchy music to give visitors a vivid look at Bonita Bay’s incomparable lifestyle.

“Our goal was to create an experiential Web site that shows a true slice of life at Bonita Bay,” said The Lutgert Cos.’ Todd Kendall, who oversees high-rise sales. “We’ve borrowed a Hollywood technique to create movie trailers that communicate the magic of The High-Rises at Bonita Bay in 30-second clips. There are video tours of the golf courses, tons of information and photos of Bonita Bay residents, rather than models. It’s very fun and engaging.”

All images were taken at Bonita Bay, and video trailers, with titles like “A Day at the Beach” and “The Impossible Putt,” show residents at play. Other videos star the high-rise sales associates and the views from a 27-story high-rise.

Community-specific pages describe Bonita Bay Club, the marina, community parks and opportunities for arts and cultural activities, including links to performance venues and event calendars. Facts and figures about high-rise residential options are presented along with floor plans, photos and descriptions. Visitors can save specific floor plans in personalized Dream Folders that can be reviewed later or shared with friends and family.

The site also includes an overview of Southwest Florida airports, health care, shopping and nature preservation.

The Lutgert Cos. has been creating new experiences in luxury living for more than 40 years, completing nearly two-dozen luxury high-rises in Southwest Florida, including five of the eight planned along Estero Bay at Bonita Bay. Sales are under way for Esperia South, completed in 2007, and Tavira, which is scheduled for completion this fall. Available residences range from 2,102 to 4,164 square feet, with prices beginning at $660,000. The high-rises overlook Estero Bay, Bonita Beach, the Gulf of Mexico and the Bonita Bay community.

More than 1,400 acres of Bonita Bay, an Urban Land Institute Award for Excellence recipient, is devoted to open space, including lakes, nature-preserve areas and a 12-mile network of biking and walking paths. Residents enjoy three waterfront recreational areas within the community and a private beach park on the Gulf of Mexico.

Bonita Bay Club has two clubhouses, an 18-court tennis and swim center, a fitness center and 90 holes of championship golf, including three Arthur Hills-designed courses within the community and two Tom Fazio courses, which provide a pure golf experience nearby. The Marina Club, which provides direct access to the Gulf via Imperial River and Estero Bay, has a full-service marina with storage for 420 boats, waterfront dining and social, educational and travel activities.

Esperia South was named 2008 Pinnacle Awards Community of the Year by the Lee Building Industry Association. Bonita Bay was included among Travel + Leisure Golf’s top 100 golf communities in America each year since 2006, Links Magazine’s 2006-07, 2007-08 and 2008-09 lists of America’s Premier Properties and Golf Connoisseur’s 2007 list of the top 40 golf communities in America.

Premier Properties of Southwest Florida Inc. REALTORS, the residential real estate division of The Lutgert Cos., exclusively represents The High-Rises at Bonita Bay. Premier Properties is Christie’s Great Estates exclusive Southwest Florida affiliate and has offices in Marco Island Naples and Bonita Springs, as well as rental and commercial divisions. For more information, visit www.premier-properties.com.

To learn more about The High-Rises at Bonita Bay, visit the Premier Properties Sales Center at the entrance to the community on U.S. 41 in Bonita Springs, call 866-314-2838, or log onto www.BonitaBayHighRises.com.

- Contributed by Gravina, Smith and Matte

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Business owner speaks at national academy in California

Jennifer Languell, owner of Southwest Florida-based Trifecta Construction, will speak April 8 at the Beckman Center of the National Academies of Sciences and Engineering in Irvine, Calif.

She was invited to appear as part of the Center’s “Distinctive Voices” series that highlights innovations, discoveries and emerging issues of public interest. As a preeminent consultant in the creation of healthy and sustainable projects in the residential, commercial and land development sectors, she was asked to address the “Greenwashing of Sustainability.” She will discuss ways to protect consumers and create accountability in the emerging areas of green product standards and performance. The National Academy of Sciences (NAS) is an society of distinguished scholars engaged in scientific and engineering research, dedicated to the furtherance of science and technology and to their use for the general welfare.

- Contributed by Master Planned Communications

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After all, it’s your business.

So we are adding a new feature to naplesnews.com called It’s Your Business.

Have news about your business to share with Southwest Florida? Send it to business@naplesnews.com and to our Business and Government Content Editor Dave Osborn at djosborn@naplesnews.com. We’ll post these on the Business page at naplesnews.com every day and will publish these as space allows in Business Monday in the Naples Daily News. Start watching online daily for these postings!

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