Good coaching can increase performance in sports, personal life

Renee Kennedy-Edwards and Bob Kennedy-Edwards run Coaching 4 Success.


Renee Kennedy-Edwards and Bob Kennedy-Edwards run Coaching 4 Success.

Renee Kennedy-Edwards and Bob Kennedy-Edwards run Coaching 4 Success.


Renee Kennedy-Edwards and Bob Kennedy-Edwards run Coaching 4 Success.

Tips for success during rough times

- Keep it in perspective – look at the big picture and understand the sky is not falling; we are just in mode of change.

- Communicate goals and objectives to stay on target. Now is not the time to start canceling staff and team meetings.

- Keep it positive with fun activities. It doesn’t have to cost a lot of money. Potluck lunches and simple contests are inexpensive ways to keep it light.

- Be aware of depression. Having too much time is just as detrimental as having not enough time. Take advantage of the extra time by exercising or learning something new.

- Take one day at a time – literally. Focus on the present and what you can offer. Don’t think too far down the road or it becomes overwhelming.

In the past decade careers in business and personal coaching have shown prolific growth. Renée Kennedy-Edwards founded Coaching 4 Success on the theory that coaching with a degree makes a difference. Kennedy-Edwards is uniquely qualified with a master’s degree in educational psychology.

Sports’ coaching is essential to increase athletic performance and most athletes spend many hours with their coach preparing to compete. This analogy seems fitting for businesses and individuals in today’s gut-wrenching economic times.

I the following interview we talked about how business owners can benefit from hiring Kennedy-Edwards.

The Banner: How is your company different from other coaching companies?

Renée Kennedy-Edwards: “I have nine years in coaching and counseling, with a master’s degree in psychology. My husband, Robert Kennedy-Edwards, leads the sales training division at Coaching 4 Success. We customize all programs to the company’s or individual’s needs.”

TB: How does your background as a psychologist distinguish you from other coaches?

RKE: “My background helps me to provide long-term solutions to problems and challenges because I take into account the client’s personality, values and lifestyle or the corporate values and mission to develop a plan that will work for that client.”

TB: How is the coaching industry regulated?

RKE: “It is not regulated so you must be careful in who you hire. We operate from a code of ethics in which we respect and uphold the client’s right to confidentiality.”

TB: What is your husband’s role in the business?

RKE: “Bob is a sales trainer for the business. He brings more than 20 years of sales experience.”

TB: Are you business partners?

Bob Kennedy-Edwards: “When Renée started the company in 2003, she wanted to hire me as a sales trainer. In 2007 I became her employee. We each have distinct roles on the organizational chart, but she is the chief decision-maker.”

TB: How long have you been married?

RKE and BKE (simultaneously): “20 years!”

TB: How does being married affect your business relationship?

RKE: “We went through some ups and downs in learning how to work together. Communication, organizational structure and boundaries are the keys to our success. We do not talk business after 6:00 p.m. and we have weekly planning sessions to keep the communication lines open. If there is a problem, we have a formal communication process for handling conflicts.”

TB:How has the economy affected your business?

RKE: “A portion of our business was tied to the building industry which has caused us to diversify our clientele by working with a variety of industries and changing our strategy. We are doing more work with people transitioning jobs by offering career assessments, sales and interview training. We also provide exit strategies for businesses that include our services in assisting laid off employees.

We also offer a “stimulus package” for businesses as an affordable way to re-energize staff. It’s a motivational presentation on dealing with change to help motivate employees and increase focus and productivity. At $300 it’s affordable.”

TB: How has the economy affected your clients and what are you doing to help them?

RKE: “The biggest factor is mental wellness. I used to be hired to deal with problems like being too busy and not getting enough done. Now we’re hired because business is slow, so people lose sight of their goals, can’t retain their focus, second guess their ability and have decreased productivity.

Everything is different today. People who are waiting for things to go back to the way they were are only going to fail. The answer is re-strategizing and adapting to a new way of doing business.”

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