Flemington, N.J. — A new national media study among viewers of Jon and Kate Gosselin’s announcement of their split on their show Monday night revealed that nearly one-third of viewers reported that they are less likely to watch the show after the announcement.
The study was conducted by HCD Research on June 23 to obtain viewers’ perceptions of the TLC reality show, "Jon and Kate Plus 8" and the announcement of their split, which aired on Monday night’s episode. To view agreement curves and detailed results go to www.mediacurves.com.
The study also revealed that 73 percent of viewers reported that the reality show has hurt the Gosselin children. More than one-third of respondents (39%) reported that they have a less favorable perception of the TLC network since this season of "Jon and Kate Plus 8" began airing. When asked who they think is primarily to blame for the split, 41 percent of respondents indicated that Jon and Kate are equally to blame, and 31 percent reported that the show as well as the fame and media attention that has surrounded the show have contributed to the split.
Among the study findings:
■ Are you more or less likely to watch the show now that they have announced their split?
No change, 64%
Less likely, 31%
More likely, 6%
■ Overall, do you think the ‘Jon and Kate Plus 8’ show has hurt or helped the 8 Gosselin children?
Neither help nor hurt, 17%
■ Has your perception of the TLC network changed since this season of "Jon and Kate Plus 8" began airing?
No change, 57%
Yes, less favorable, 39%
Yes, more favorable, 4%
■ Who do you think is mostly to blame for the split? Please select only one.
Both Jon and Kate, 41%
The show/the fame surrounding the show, 31%