Web site will make you feel like a real Realtor

Not a Realtor?

You might feel like one on a new Web site that will give buyers the same kind of up-to-date access to Realtor listings in the Naples area.

The consumer site, which has been in the works for more than two years, will go live Oct. 21 at Naplesarea.com. It was developed by staff at the Naples Area Board of Realtors, with help from outside consultants and a Realtor board committee.

The new site will replace the old one at the same address.

The information on properties comes from the SunshineMLS, a multiple listing service created by Realtors for Realtors in 2002.

“It’s in real time. It’s in as real time as you possibly can get because it’s coming straight from the MLS,” said Brenda Fioretti, a managing broker for Prudential Florida Realty.

As the chairwoman for the Naplesarea.com Committee, she helped guide the site’s development.

It will show all listings for members of the Naples board, from Marco Island to Fort Myers and beyond.

“We are going far beyond what the average board provides on their public Web site,” Fioretti said. “We are going to promote community information and school information. Typically, you might not find that on other Realtor Web sites.”

The site will help match buyers with Realtors, said Jo Carter, president of Jo Carter & Associates in Naples, a vice chairwoman for the Naplesarea.com Committee.

“The new site will be much more than searching for properties,” she said. “You can contact an agent. It will have enhanced profiles of each Realtor.”

The Realtors will continue to have their own multiple listing service, which includes confidential information that won’t show up on the consumer site.

On the new site, buyers will be able to access public records to determine who owns a property and how much they paid for it, Fioretti said.

“They will also be able to search for a Realtor based on languages spoken or educational designations,” she said. “They can put in the criteria they like.”

There will be access to residential, commercial and rental properties.

The site will list all the open houses daily. Monthly and quarterly sales statistics will continue to be there too, showing what’s selling and where.

“For consumers, everything they need to know about real estate will be on the new Web site,” Fioretti said. “That’s the beauty of it.”

The site will be good for sellers too, Carter said.

“It gives them a lot of exposure for their property,” she said. “We are excited about it.”

“The board has invested a considerable amount of money in doing this, but we feel certain it is going to return to us,” Fioretti said.

A Web site launch party is planned for Oct. 21.

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