Southwest Florida tourism officials are working overtime. They are looking at any and all strategies to do more promotion with less money. They are doing so to maintain tourism at the level we now have. Advancing it a notch or two would be a bonus.
The latest figures from Lee County speak to the situation. In August, visitors as well as their spending were down, although more of them did stay at hotels rather than with families and friends.
We have an idea that doesn’t cost anything extra — and all of us can take part. Let’s resolve to be a little extra courteous with our tourists, especially as the winter season nears. That could be part of their experience that gets taken back home to others who may be thinking of coming here as well.
This year courtesy takes on an added dimension — making sure Collier County ramps up the public reminders about red-light cameras, which debuted and spread well after seasonal residents left in the spring.
As several writers of letters to the editor have rightfully pointed out, all motorists deserve an opportunity to do the right thing and avoid a fine. Anything less fair and forthright is a gotcha.
Here is our community’s chance to prove it aims to earn every tourism dollar it can get — fairly and squarely.