NAPLES — It’s time to talk dock.
One month after Naples officials rolled out a business plan for the ailing City Dock, Naples City Council today will discuss implementing changes proposed by Roger Jacobsen, the city’s code and harbor manager.
“Since assuming the role of code and harbor manager, one function that I have tried to spearhead is a positive marketing campaign,” Jacobsen said Monday.
“The effort is designed to cast a very positive light on the City Dock and the associated surrounding areas.”
Jacobsen, in a memo to Assistant City Manager Roger Reinke, said his goal is to bring in more slip rentals, while increasing gas and retail sales.
“The city manager said he wants to run a top-notch operation, and I don’t know how to do it any other way,” Jacobsen said.
“The City Dock had 6,000 walk on (visitors) in the month of September this year. I want everyone one walking off the dock that visits there to have a little elation.”
Jacobsen, in a memo to Reinke, outlined several steps he planned to take in to achieve his goals. Those steps included training for dock employees, tapping into a retail market and using the city’s volunteer force to help answer visitors questions.
But good marketing isn’t the only thing city officials have up their sleeve. Jacobsen on Monday also briefly reviewed a new fee policy, recreational and commercial use agreements and parking procedures for charter operations.
The city is proposing changes to fees for recreational slips. Naples residents currently pay $11 per foot a month, while non-residents pay $13 per foot per month.
While Reinke said he did not anticipate an immediate fee change, the new fee structure would allow the city to change the fees based on a number of factors, including the economy, as long as it falls in a predetermined range. That range – $8 to $16 per foot – would be the same for both residents and nonresidents.
Jacobsen said he also hoped the city would provide him with more flexibility to allow offers – like the first 30 days free to a new tenant – to lure tenants to the dock.
Naples City Council meets at 8:30 a.m. today at Naples City Hall, Eighth Street South.
Connect with Naples reporter Jenna Buzzacco-Foerster at www.naplesnews.com/staff/jenna_buzzacco