Complimentary bra fitting raises money for cancer research

About 75 women stopped by Macy’s at Coastland Center on Friday to show their support for Wacoal’s Fit for the Cure event.

Mothers, daughters and friends participated in the day-long fundraiser, which was one of thousands of events held in cities across the country. For each complimentary bra fitting, the company will donate $2 to Susan G. Komen for the Cure in an effort to raise at least $250,000 this year.

So far, Wacoal is on track to reach that goal and possibly exceed it.

“I think it’s a very worthwhile cause,” said Mary Diener, of Naples, after participating. “It kind of goes hand in hand — the bras and breast cancer.”

What began as a modest partnership 10 years ago has since grown into a nationwide effort that has raised more than $2 million.

Wacoal sales consultant, Diana Morgan, said a number of women who took part in the event are breast cancer survivors. “I’m spreading awareness,” said Morgan whose mother was diagnosed with breast cancer at age 55.

For Mary Greco, 63, it was more than just a bra fitting. As a four-year breast cancer survivor, Greco knows the importance of events that promote breast cancer awareness. “I’m a fighter,” said Greco, who also volunteers with Susan G. Komen Race for the Cure. “You’re lucky to be alive and it’s a reality check.

Representatives from Susan G. Komen for the Cure Southwest Florida affiliate were on hand to answer questions and promote early detection. Janet Gainey, who has been involved with the organization for three years, said fundraising and awareness events mean everything. Of the net income raised, 75 percent remains in Southwest Florida and the remainder supports research grants.

If you missed this event, stop by Dillard’s, Oct. 28, for another Fit for the Cure fundraiser.

If you go

Wacoal Fit for the Cure

When: Friday, Oct. 28

Where: Dillard’s at Coastland Center

Time: 10 a.m. to 8 p.m.

A version of this story was printed in the Naples Daily News.

© 2009 All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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