COLLIER COUNTY — Tourism surged in Collier County in January.
Visitation was up 8 percent. There were 149,300 people staying in hotels or other short-term rentals, according to a report by Tampa-based research consultant Research Data Services Inc.
Occupancy was also up and so were expenditures. The total impact of tourism last month reached $106.4 million - a 4.8 percent increase over the same month last year.
Visitation from other parts of Florida was up 4.8 percent. The Southeastern U.S. generated the biggest increase, with visitation up 20.8 percent over last year.
Visitation from most of the markets tracked in the report was up. From Canada, it was down 18 percent. Europe saw a 8.2 percent decline.