Five Guys will open at Coconut Point on Sunday

Team Supervisor Deloris Sanchez hands customer Butch Velasquez his lunch order. Sanchez has worked at Five Guys since July 2007, around the time the restaurant opened. Velasquez works as an elevator service and repair technician and eats out for lunch at least four days a week. He prefers quality, fresh food and the same fast service that fast food chains provide and doesn’t mind spending the extra few bucks to dine at places like Five Guys.

Photo by KELLI STANKO, Special to the Daily News

Team Supervisor Deloris Sanchez hands customer Butch Velasquez his lunch order. Sanchez has worked at Five Guys since July 2007, around the time the restaurant opened. Velasquez works as an elevator service and repair technician and eats out for lunch at least four days a week. He prefers quality, fresh food and the same fast service that fast food chains provide and doesn’t mind spending the extra few bucks to dine at places like Five Guys.

Make it No. 9 for Five Guys.

The popular hamburger restaurant plans to open its ninth restaurant in Southwest Florida on Sunday at Coconut Point mall in Estero, said franchisee J.R. Rosenau.

It will open in the same location as the former Shane’s Rib Shack, 23050 Via Villagio, Suite 105, he said. Converting the former Shane’s into a Five Guys wasn’t too difficult, he said.

“It’s just a reconfiguration,” he said. “All of the Five Guys are an easy template to do your buildout with.”

Another Five Guys opened at U.S. 41 and Old 41 Road in the fall.

Rosenau said he’s fortunate that he’s been able to grow his business in the past couple years.

“We seem to be somewhat recession-proof,” he added.

He said it’s no coincidence that No. 9 is opening with the winter season just starting to heat up in Southwest Florida. Ideally, he said, he’d prefer to open restaurants in October and November but January is fine too.

He explained why Five Guys continues to do well Southwest Florida.

“No. 1, we have a good product. The quality is something that we really concentrate on presenting,” he said.

“We’re priced reasonable. And we keep it simple. It’s burgers and fries and hot dogs. If you do it right you don’t have too much to screw up.”

The first Five Guys opened in 1986 in Arlington, Va. Franchises of the restaurants started in 2002 in Northern Virginia.

Rosenau said he opened his first Five Guys — at 1410 Pine Ridge Road - in March 2007. The next to open was at 1320 Livingston Road, also near Pine Ridge Road.

Rosenau said he heard about the franchise in 2005 and checked it out. His were the first Five Guys in Southwest Florida. In addition to hamburgers, the restaurants also feature fresh-cut french fries served boardwalk style and free peanuts.

He said he’s considering opening more hamburger shops somewhere along U.S. 41 East — possibly near Airport Road or Bayshore Drive.

Rosenau said he also may one day open a Five Guys on Marco Island.

“It’s a matter of finding the right location,” he said.

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