How are Hispanic businesses using social media? Find out Monday

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— With 21 million Hispanic Internet users projected by this year, Hispanics are adopting social media as their primary source of communication, news and entertainment faster than any other group. The Hispanic community’s buying power is projected to reach $1.3 trillion by 2013. In order for businesses to connect effectively with this huge demographic group as it moves online they will need to understand how Hispanics are using these tools.

To help educate the local professional community about how the Hispanic market is growing on the Internet, the Social Media Club of Southwest Florida has teamed with the Southwest Florida Hispanic Chamber of Commerce and the Hispanic Institute at Hodges University for a workshop on Monday, January 25th from 7-9 p.m. at the Holiday Inn Fort Myers Airport at Town Center. Register for the event here.

The meeting will include a presentation that by Carlos Cardona, an entrepreneur and web strategist followed by a panel discussion including local Hispanic professionals experienced with or experimenting with social media in their businesses.

Carlos Cardona is a one-of-a kind talent; a visionary with over 15 years of Web experience and proven success in creating and leading companies to include an Internet portal and search engine he invented and sold to Microsoft. Carlos has been recognized by Hispanic Magazine with both the Hispanic Entrepreneur Award as well the “100 Most Influential Hispanics” distinction in 1999 and 2000 respectively.

Carlos currently he serves as Chief Social Media Strategist for Welltok, Inc where he is in charge of reinventing how healthcare companies use social networks to help individuals better their lifestyles. Prior he served as the Chief Social Media Strategist to Newlink Groups a public relations firm where he managed social media strategies for clients such as Oracle, Pionner, Smirnoff, Skype Latam, Tourism board of Mexico and others.

Carlos also served as a Project Lead & Development Manager for Microsoft for several years and was the founder of Yupi Internet (now MSN Latino, and part of the global MSN network) a leading web-portal that targeted the Latin American and US Hispanic market, which attracted more than 10 million unique visitors with over 200 million page views per month in less than 3 years, which was subsequently acquired by Microsoft.

Location

Holiday Inn Fort Myers Airport at Town Center

9931 Interstate Commerce Dr.

Fort Myers, FL 33913

Phone: 239-561-1550

ALTHOUGH THERE IS NO COST AND THIS EVENT IS FREE OPEN TO THE PUBLIC, SEATING IS LIMITED AND YOU MUST BE REGISTERED TO ATTEND

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