Naples-based Beasley Broadcast Group bringing Spanish radio to Philadelphia

NAPLES — Naples-based radio operator Beasley Broadcast Group has announced an agreement with ESPN Inc. to bring a new Spanish-language sports network to Philadelphia.

ESPN Deportes Radio, a 24/7 national network, will be heard on Beasley’s WWDB-AM 860.

“We are thrilled to offer ESPN Deportes Radio to Philadelphia’s large Hispanic sports audience,” said Jim Roberts, executive director if ESPN Radio affiliate sales, in a statement. “This affiliate agreement with Beasley exemplifies the growth of our ESPN Deportes Radio platform on the east coast and we are delighted to be working with Beasley, a leader in the Philadelphia market.”

Beasley Market Manager, Natalie Conner, said, “The Hispanic community accounts for about 12 percent of Philadelphia’s population and the addition of ESPN Deportes Radio at WWDB reflects our commitment to bringing listeners in the market the most relevant and entertaining programming. It is imperative for radio broadcasters to offer listeners formats that cater to their interests and the needs of the local community. By doing so, we build successful radio stations and great advertising platforms for sponsors.”

Founded in 1961, Beasley operates 42 stations in eleven large- and mid-size markets in the U.S, including Fort Myers and Naples. The company also operates one station in the expanded AM band in Augusta, Ga.

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