Gov. Crist announces Florida oil spill ad campaign

Gov. Charlie Crist has announced a $25 million advertising campaign to counteract misperceptions about the Gulf of Mexico oil spill.

Crist disclosed the plan Tuesday just hours after state Sen. Don Gaetz at a Cabinet meeting questioned why Florida hadn't yet deployed the money from BP PLC to promote the fact its beaches are unaffected.

The Niceville Republican said the few ads the state had run don't focus on the Panhandle, which has suffered the most tourism losses due to unfounded fears about the spill.

Chief Financial Officer Alex Sink, a Democrat, agreed with Gaetz.

Crist acknowledged the criticism expedited the ad campaign. He said the ads would begin running in 24 to 48 hours.

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