YMCA ready to unveil their new look

y logo

Photo by lytle

y logo

When told the YMCA is undertaking an extensive rebranding campaign, one question immediately pops into mind: Why?

Why change the Y, when so many people know the name, and the organization’s many community programs are so well-received?

The answer, said Greater Marco Family YMCA board member Keith Dameron, is to highlight the impact the Y is making in the community, and get that message out to more people who could benefit. For an organization that began in 1844 and hasn’t done a facelift for 43 years, the change was past due, he said.

“In 1967, gas was 33 cents a gallon, and the minimum wage was $1.40,” he said. “We’ve seen major changes, and the Y is changing, too.”

One thing that hasn’t changed except for the better, said Dameron, is the tremendous array of family-friendly programs available at the YMCA. “To help your kids, link up with the local Y,” he said.

Many Marco Island residents have heeded that injunction. The Greater Marco Family YMCA has more than 2,000 year-round members, swelling to approximately 4,000 during the season, said Steve Reynolds, membership supervisor. The most visible symbol of the Y’s rebranding is the new logo, he said.

“The new, more forward-looking logo reflects the vibrancy and diversity of the organization,” he said. It is, said Reynolds, “a framework that focuses resource on three major core areas — youth development, healthy living, and social responsibility.”

The new logo, which uses a stylized delta or arrowhead shape plus a triangle to form the letter Y, is unusual in one respect. Most organizations pick colors and stick with them, to the point where IBM is known as “Big Blue” and UPS calls themselves simply “Brown.” But the new Y logo comes in a rainbow of color combinations, from teal green and blue to red and gold, purple and red to gold and green.

For the official permanent sign that will grace the Y’s facility at 101 Sandhill Street, a combination of blue plus purple won out when the board voted, said Dameron. Whichever color scheme is used, a lower-case “the” before the “Y” makes it clear the organization wants to be known as “the Y,” much like Federal Express, which changed their official name and logo when it was clear that everyone called the company simply FedEx.

The new look and focus is national, with more than 2,600 local Y organizations participating in rolling out the campaign, said Robin Murchison, director of organizational advancement at YMCA of the Palms, which covers the Naples and Bonita Springs areas. All seven Ys throughout Southwest Florida are hosting events on Monday to introduce the “brand new day at the Y.”

On Marco Island, the celebration will kick off at 3:45 in the afternoon with a ribbon-cutting by the Chamber of Commerce to unveil the new banner, serenaded by the Marco Island Charter Middle School jazz band. A pool party, with live music by JRobert, and free food and beverages, games and a bounce house will follow.

All the Y’s facilities and programs are open and free of charge for the day, said Reynolds, so it’s a great time to come check out the facility. The fitness center will offer free blood pressure checks and body mass index (BMI) analysis, and the Marco Island Police Dept. will have free fingerprinting and DNA test kits for children.

Older kids have a chance to score big as part of the Knights of Columbus basketball competition. Any youth aged 10 to 14 who sinks a half-court shot wins a $100 savings bond, courtesy of Iberia Bank, said Dameron, who is the bank’s local branch manager and VP.

The event will also include tennis, a potluck supper, free childcare services, giveaways including free T-shirts for the first 300 visitors, and adult volleyball competition.

While there are new programs and a new look, some things at the Y won’t change, said Dameron — the core Judeo-Christian values and the strong commitment to building healthy families and a healthy community.

If you go

What: Join the Greater Marco Family YMCA as they celebrate a brand new day at the Y!

When: 4-7 p.m., Monday

Details: Fee T-t shirts for first 300 people; free balloons for the kids; free food and beverages; tours of the facility; free fingerprinting by the Marco Police Department; entertainment and more.

© 2010 marconews.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Comments » 4

Shadyglasses writes:


cmonmanreally writes:

New look, same old crappy programs that Marco families bite their tongues over. Be gone with Mr. Love's (George) wife as CEO and the Marco Y will flourish, thrive, and actually begin to experience success.

RayPray writes:

Historically the YMCA was a prime cruising venu for homosexuals.

From glbtq:

"Cruising at the YMCA offered men a number of denial strategies. The physical facilities offered evidence that a man desired self-improvement but not proof that he accepted a homosexual identity. Yet it remained easy for a man to place himself in a situation where sex might occur. Many who participated in the thriving cruising scene in the YMCA remained closeted or self-identified as heterosexual outside of the building.

The 1940s through the 1960s witnessed the heyday of cruising at the YMCA. As the YMCA became associated in the public mind with virility, it attracted muscle men and lovers of muscle men. Members of the armed services and the working class were pulled into the YMCA by outreach programs that unintentionally also brought men who desired soldiers, sailors, and construction workers. It is this image of the YMCA as a sexual paradise that became immortalized in song by the gay-themed disco group The Village People in 1978.

The double entendre-filled "YMCA" featured a chorus of "They have everything for you men to enjoy, you can hang out with all the boys."

In the decades when homosexuality remained underground, the YMCA provided a safe meeting place for gay men."

happyhorowitz34145 writes:

What a joke!
Dameron says "family-friendly progarams and help kids link up with your local Y".
The Marco Y does not care for kids and only wants tennis for old farts.
Case in point: Baseball park donated by Marco family in honor of thier son to the Y and after a few years and the fund money was used up, the Y tears it up and makes a parking lot and new tennis courts.
Case in point: The y builds a skateboard park and when it becomes succesful. with competitions and Friday night skates and all day Saturday skates they close the park.
The Marco Y hates kids!!!

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