The Naples Daily News has hired two vice presidents, one to oversee advertising and the other to lead local operations.
Erin Humphreys is the new vice president for advertising. She’s responsible for advertising revenue for print and online. It’s a new position.
Kelly Benson is the new vice president of operations, replacing Tom Sewall, who left the newspaper at the end of last year.
They joined the senior management team March 28.
“We didn’t have anyone specifically running advertising. We had seven managers reporting directly to me,” said Dave Neill, publisher of the Naples Daily News.
“With my duties, it was becoming increasingly difficult to manage the company and the advertising department directly. We had a lot of inquiries for both positions from all over the country.”
Most recently, Humphreys served as a vice president for advertising for the McClatchy-owned Bradenton Herald, where she led her staff in year-over-year gains in print revenue in 2010. She was instrumental in successfully launching a Yahoo! partnership in the Bradenton market.
Humphreys also worked for the Gannett Co. as an advertising director in Huntington, W. Va., and Richmond, Ind. She was the retail advertising director at The Asheville Citizen Times in N.C., and the advertising sales and marketing director in Marietta, Ohio.
She started her advertising career at The Herald Dispatch in Huntington, W. Va., in 1996. A native of Huntington, she has a bachelor’s degree in English from Marshall University.
In her new job, Benson oversees all local operations, including pre-press, press room operations, packaging, mail room, distribution and building services.
“It’s exciting to work for a company and a newspaper that’s involved in the community and has a very local focus,” Benson said.
Most recently, she served as a vice president for operations at The Orlando Sentinel, where she lead a team of 320 and managed all facets of its 820,000-square-foot plant in downtown Orlando.
Previously, she was vice president of operations for The Orlando Sentinel.
From 1999-2000, she worked as a plant and project manager at The Washington Post. She began her newspaper career with Knight Ridder, serving as an engineer at the Philadelphia Inquirer.
In her professional career, she started off as an industrial engineer with General Motors and Siemens Corp. She has a master’s in business administration, or MBA, from the University of Miami and an undergraduate degree from Youngstown State University. She’s a native of Ohio.
Choosing the two new vice presidents was easy, Neill said. With their diverse backgrounds and good reputations in the newspaper industry, they stood out from the rest of the candidates, he said.
The new hires will help the newspaper upgrade its products and its operations, Neill said.