Nope. This is not an old column. There’s yet another new newscast on the horizon, and it’s from WINK, the guys and gals who just added a 4 p.m. newscast and three hours of weekend morning news in June.
The new daily half hour will air at 10 a.m., and be anchored by Rob Spicker and Jennifer Stacy.
For those of you doing the math, that means that from the wee hours of the morning until 1 p.m. in the afternoon, someone is doing local news (with the exception of 10:30 until 11 a.m.). Consider that your bathroom break.
Local news resumes at 4 p.m. and continues uninterrupted until 7:30 p.m. — then returns at 10 p.m. for a final 90 minutes.
In my July 29 column, I announced some changes coming to local TV as part of the fall “syndicated shuffle.” At that time we told you that an encore of “Inside Edition” would air in that time slot. But alas …
“Everything I told you; I’m changing,” said Greg Stetson, WINK program director, in a recent conversation.
Not really. He just tweaked the WINK schedule and changed the entire day at CW 6. I’ve made some adjustments to the daytime grid (see attachment online), which now looks like this: New show “Jeremy Kyle” (9 a.m.), “Rachael Ray” (10 a.m.), an encore of “Dr. Phil” (10 a.m.), two episodes of the “King Of Queens” followed by two episodes of “The New Adventures of Old Christine,” “Dr. Drew” (3 p.m.), “Anderson Cooper” (4 p.m.), “Dr. Phil” (5 p.m.), two episodes of “Two And A Half Men” and two episodes of “The Big Bang Theory.”
Late night also sees some changes. Following “TMZ” at midnight, a new dating show, “Excused,” replaces “Family Guy” repeats; followed by “Cheaters” at 1:30 a.m.
So why is WINK adding even more news? It’s a fairly simple equation. As long as the demand is there, local broadcasters are happy to fill it. And by demand, I don’t mean enough local news happening to fill all those time slots. By demand, I mean viewers tuning in.
Also, for a show like “Inside Edition” — which was originally plotted for that time — a local station like WINK would measure the minutes of local time they have to sell on one hand. For a newscast, they can use both hands.
According to Syndicated Network Television Association, there are four basic deals stations can make with distributors.
■ Barter: Syndicator licenses program to local station in exchange for commercial time which the syndicator then sells nationally.
■ Barter/cash: Syndicator licenses program to local station in exchange for a combination of cash payment and commercial time from local station. The syndicator then sells the time nationally.
■ Cash sales (rare): A program is licensed to local station for all cash. Station sells 100 percent of the time locally. Not part of a syndicated network.
■ Multiple barter: In addition to commercial time of regular barter/cash deals, local stations lower their cash payment by providing syndicators with additional commercial inventory which syndicators can sell to national advertisers.
With local product, especially news, stations keep all the time and use resources readily available.
Because the cost is less and the revenue is greater, the audience the can be substantially less. So even if the 10 a.m. newscast was to place fourth in the time slot (which is highly unlikely in this case), in theory it could still be profitable.
Bourdain has ‘No Reservations’
Did you see the most recent print edition of TV Guide? Celebrity chef Anthony Bourdain sat down with the magazine, and the “No Reservations” star didn’t pull any punches when it came to talking about fellow food personalities:
■ On Paula Deen: “The worst, most dangerous person to America is clearly Paula Deen. She revels in unholy connections with evil corporations and she’s proud of the fact that her food is f--ing bad for you [...] plus, her food sucks.”
■ On Guy Fieri: “I look at Guy Fieri and I just think, ‘Jesus, I’m glad that’s not me.’ “
■ On Rachael Ray: “Does she even cook anymore? I don’t know why she bothers. To her credit, she never said she was good at it.”
■ On Sandra Lee: “There was an incident with Sandra Lee where I ran into her [after criticizing her publicly]. It was deeply terrible. Don’t mess with her. I rarely feel uncomfortable, but she has a powerful force. I hate her works on this planet, but she is not someone to be dismissed, clearly.”
Wow. I hope he steers clear of my food and my column.
Tony Bennett on HSN, really?
Music legend Tony Bennett, will appear live on HSN — yes, the Home Shopping Network — for a special one-hour multi-platform concert at 7 p.m. Sept. 10 to celebrate his 85th birthday and to launch his latest CD, “Duets II.”
Bennett fans can also go to hsn.com, keyword: Tony Bennett to send birthday well wishes to Tony and view special content and videos leading up to his HSN debut.
Once upon a time, my favorite feature in TV guide was Cheers and Jeers. So I decided to resurrect the feature, Stay-Tuned style.
■ Color bars: For TLC for finally cancelling “Kate Plus 8.” You’ve done your part to contribute to world peace.
■ Static: For ABC’s and Fox’s decision to create an eight-day delay between shows’ broadcast premiere and when they are posted online.
Have a question for me? Want to award your own colors bars or static? Send them all to firstname.lastname@example.org.
Until next time, stay tuned – mostly to local news ...