NAPLES — On a mission to keep shoppers awake and motivated, Tina Raymond, 32, Melissa Bognaski, 20, and Shannon Walker, 35, made T-shirts and sang a Black Friday chant.
"We're gonna drop mad cash tonight," Raymond said. "I'm talking thousands."
The white T-shirts read, "Black Friday Warriors" and on the back, also written in black permanent marker, "Go Hard or Go Home."
They said the started their night at Walmart, but were asked to leave because they were too loud.
"We just want to motivate and add cheer to this wonderful night of shopping," Raymond said. "Also, we were hoping to get stuff for free."
The ladies were among the first 100 at Beall's and were given free ornaments. This year, it was a lounging pink flamingo holding a tropical drink.
Walker had just flown into town that night from Washington, D.C., and had never been out on Black Friday.
"I told Shannon she wouldn't last," Raymond said. " But, we're going until 7 a.m. "
They then went to see the sales at Kohl's, smiles still bright, passion for shopping still bellowing through their cheer.
The Coastland Center mall was also filled with bustling shoppers out for the beat deal.
But, Toys R Us was not a favorite.
"They didn't have anything," Thorpe said.
Exhausted shoppers sat with bag surrounding their feet in the center of the mall.
Newcomers join veterans for one-day deals
The busiest shopping day of the year brought out veteran black Friday shoppers and novice shoppers.
Kelly Thorpe has survived Black Friday madness, she said.
"Last year I was out from 11 p.m. to 4 p.m.," Thorpe said while holding onto a television box poorly fitting inside a Target shopping cart. "I shopped through the night."
She said this year, she waited in line at Target for three hours and got just about everyone on her Christmas list covered.
"When the doors opened, I was in the first line of the second batch of 30," she said. "It was on like Donkey Kong."
She was one of the few shoppers that snagged a white iPod. Actually, she said, she got two.
More than the highly sought 46-inch LCD television, she had a 55-inch television waiting for her at the register. The line to pay winded throughout the store, and took nearly an hour to check out.
Roger Romero, who was put in line at Target by his family members an friends, came out for the first time.
"I'll give you whatever you're saving by waiting in line," Romero told his friend, Ashley Belmonte, who is an avid black Friday shopper. "Are you really getting a good deal?"
Betty Moreta, 42, had the same question.
Moreta has been frequenting Target on Black Friday for more than 11 years, she said.
For her, the day means drastic savings and gifts for everyone on her list.
But this year, she walked out of the store empty handed.
"I didn't want to wait in line to pay the same price (as a sale)," Moreta said. "These were not Black Friday prices."
"Look at the line, it's not worth it," she said pointing to the winding line Thorpe, Romero and Belmonte were tiptoeing through.
"The electronics were good, but the clothes had the same sales," she said, while her two daughters stood by her side.
Shoppers wait hours to be first in stores
The line outside Target off of Pine Ridge Road in North Naples extended down the block to Beall's. At midnight, the doors opened and batches of 30 eager Black Friday shoppers got first pick at the dramatic price-slashed items.
"I waited for six hours, I really wanted this (television)," David Tanguma, 19 said as he was trying to adjust the backseat of his girlfriend's BMW to fit the 46-inch Westinghouse LCD television he bought. " I paid $298 for it, it's normally $560."
While Tanguma was feeling lucky, Logan Anderson, 19, didn't wait long enough.
"We waited for two hours," said Anderson, who waited with his brother and sister-in-law for the same television. "We were the first 100, but when we got there, they were all gone.
Anderson said his dad came later to help fit the 40-inch Element Electronics televisions into the car.
"They were going pretty fast," he said. "I feel pretty lucky."
At this point, the doors to the shopping center had only been open for 20 minutes.
The lines outside have cleared, and now the store is as busy as it would be on a Sunday afternoon.
"We were waiting since 8:30 p.m.," said David Guerra, who was waiting with his daughter, Jynel. "We were the second batch of 30 people to go in. Everyone was getting along in the line, everyone was polite."
They said Target provided protein bars for those in line.
"Our friends came with coffee and treats," David Guerra said.
They too wanted the 46-inch television, and they were able to leave with it.
Even though they didn't all walk out with the television they wanted, they all said it was worth it.
"Well, it will be when I get home and plug it in," Tanguma said, laughing.
Safety a concern on busy shopping day
Collier County Sheriff deputies were out patrolling on Black Friday. One deputy said everything went smoothly at Target.
Kelly Thorpe, the avid Black Friday shopper mentioned earlier, said security guards were even helping shoppers take their chairs to their cars.
"The people that got there first were waiting in line sitting in chairs," Thorpe said. "But, they couldn't take it with them when they were able to get into the store."
David Tonguma, who was shopping strictly for a 46-inch television priced at under $300, said a lady tried to steal his cart.
"When they were putting the TV into the cart, a lady grabbed the other side and started to pull," he said.
Tanguma and his girlfriend, Sylvia Baez, 19, waited six hours for the television, and they weren't going to let someone take it.
"I got it," he said.