North Naples men create T-shirts to sell to salute Steve Jobs, support cancer research

Scott McIntyre/Staff 
 Jim Cossetta, left, owner and CEO of 4What Interactive, chats with George Oberdorster, center, and Shayne Faerber after receiving the first Steve Jobs inspired t-shirt that Oberdorster and Faerber designed on Friday. All proceeds from the sale of the t-shirts will go to the Pancreatic Cancer Action Network, and to buy iPads for children to use at the Golisano Children's Museum in Naples.

Photo by SCOTT MCINTYRE // Buy this photo

Scott McIntyre/Staff Jim Cossetta, left, owner and CEO of 4What Interactive, chats with George Oberdorster, center, and Shayne Faerber after receiving the first Steve Jobs inspired t-shirt that Oberdorster and Faerber designed on Friday. All proceeds from the sale of the t-shirts will go to the Pancreatic Cancer Action Network, and to buy iPads for children to use at the Golisano Children's Museum in Naples.

Scott McIntyre/Staff
Each Steve Jobs inspired t-shirt that George Oberdorster, left, and Shayne Faerber designed have a quote from Jobs. All proceeds from the sale of the t-shirts will go to the Pancreatic Cancer Action Network, and to buy iPads for children to use at the Golisano Children's Museum in Naples.

Scott McIntyre/Staff Each Steve Jobs inspired t-shirt that George Oberdorster, left, and Shayne Faerber designed have a quote from Jobs. All proceeds from the sale of the t-shirts will go to the Pancreatic Cancer Action Network, and to buy iPads for children to use at the Golisano Children's Museum in Naples.

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— Two friends and fellow iPhone fanatics have launched a website to pay tribute to Apple co-founder Steve Jobs.

Through the website, creators Shayne Faerber and George Oberdorster, who both live in North Naples, are selling T-shirts with inspiring quotes from Jobs, who died earlier this month after a long battle with pancreatic cancer. Profits from the shirts will go to charity. The duo's first goal is to raise enough money to buy six to eight Apple iPads for the Golisano Children's Museum in Naples, which is slated to open in February.

The techies launched the website, 4Sis4Steve.com, a day before the newest iPhone hit stores. They built the site in a few days and wore two of their freshly printed T-shirts as they stood in line to be among the first in the world to get their hands on the 4S on Oct. 15. Every time a new iPhone comes out, they are there the first day to get one at their "home" Apple store at Waterside Shops in North Naples.

"It's amazing," Oberdorster said. "It's almost like a cult following."

On their website, they write: "Following the passion of Steve Jobs to change the world, we hope to do our small part to better the lives of others in memory of an innovator."

With no publicity, they've sold four shirts, the first to a friend. They delivered it Friday. They hope to sell thousands of shirts to benefit another cause – finding a cure for pancreatic cancer.

If they get enough money to buy all the iPads they want for the children's museum, they will steer their profits to the Pancreatic Cancer Action Network, which advances research and supports patients suffering from the disease.

The children's museum has two iPads, which are shared by its staff of 15. It could definitely use more, said Heather Patton, director of external affairs. They can be used at outreach events and festivals in Southwest Florida to introduce people to the museum and used with its exhibits to enhance learning.

"In the 'Curious Kids' exhibit, for example, the kids-only area will offer an after-school program where we will have a CSI activity," Patton said, referring to the TV show. "People will be able to take the iPads and search the entire museum for clues and collect samples to solve the mystery."

Apple CEO Steve Jobs holds up the new MacBook Air after giving the keynote address at the Apple MacWorld Conference in San Francisco on Jan. 15, 2008. Apple on Wednesday, Oct. 5, 2011, said Jobs has died. He was 56. (AP Photo/Jeff Chiu, File)

Apple CEO Steve Jobs holds up the new MacBook Air after giving the keynote address at the Apple MacWorld Conference in San Francisco on Jan. 15, 2008. Apple on Wednesday, Oct. 5, 2011, said Jobs has died. He was 56. (AP Photo/Jeff Chiu, File)

Of the four 4Steve shirts that have sold so far, three are green with the quote: "The people who are crazy enough to change the world are the ones who do."

One blue shirt sold with the saying: "Stay Hungry, Stay Foolish." There's also a red shirt, with the quote: "Again, you can't connect the dots looking forward; you can only connect them looking backwards."

The two men are wearing the shirts around town and they're often stopped by people who want to know where they got them. That gives them the opportunity to talk about their website and their plans for giving back.

"It's amazing because it's an attention-grabber," Oberdorster said.

Apple is holding a private memorial service for employees to celebrate the life of company co-founder and former chief executive Steve Jobs. The service, announced to Apple employees in an email by CEO Tim Cook, is scheduled for 10 a.m. Wednesday at company headquarters in Cupertino.

St. Louis Post-Dispatch editorial cartoon

Apple is holding a private memorial service for employees to celebrate the life of company co-founder and former chief executive Steve Jobs. The service, announced to Apple employees in an email by CEO Tim Cook, is scheduled for 10 a.m. Wednesday at company headquarters in Cupertino.

The quotes from Jobs are on the back of the shirt. On the front it says, 4S is 4Steve.

The two men met nine years ago when they were both working as servers at Yabba Island Grill in downtown Naples.

Oberdorster, 31, still works as a server at Chops City Grill in Naples, while Faerber, 31, is a diamond specialist with Elite Diams.

While they've never worked for Apple, they are both app developers. A few years ago, Faerber launched "Mall Maps – You Are Here," which helps users find malls, shopping centers and plazas nationwide and to search through their store listings and floor plans.

The two are collaborating on a new app that incorporates face recognition and Oberdorster, the founder and CEO of UnstoppableApps.com, is working on nine others, which he hopes to release by early next year.

At a minimum, they want to raise $8,000 by selling 1,000 shirts in their tribute to Jobs.

They expect to make about $8 on each shirt. The shirts cost $22, if shipped inside the U.S. They're $30 for international buyers.

The shirts are shipped from Georgia and printed in Naples. Up to 5,000 can be printed in a day if their idea takes off.

"I believe any time you can use your energy to help others in need it's a great thing. I know our cause has the potential to be huge and it really makes me happy to know that our cause has the potential to change the lives of so many people for the better," Faerber said.

__ Connect with Laura Layden at www.naplesnews.com/staff/laura_layden.

© 2011 marconews.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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