Collier Lodging & Tourism Alliance to discuss tourist development tax

The Collier County Lodging & Tourism Alliance (CCLTA), a non-profit organization dedicated to addressing regional issues of mutual importance to the tourism industry and the local community, will present “The Tourist Development Tax and What It Means for You” on Wednesday at Bellasera Hotel, 221 U.S. 41 S. Registration and social begin at 8 a.m.; program starts at 8:30 a.m.

The meeting will feature a presentation by Rick Medwedeff, general manager of the Marco Island Marriott Resort, Golf Club and Spa. Medwedeff is a 29-year veteran of the Marriott organization, 22 of which with the resort division. He holds a bachelor’s degree in finance and accounting from the University of Maryland in College Park, Md.

Collier County currently has a 4 percent tourist development or “bed” tax that is charged on all hotel rooms and short-term rentals. Last year, this tax generated $12.9 million. Approximately one-third of this amount was used by the Naples, Marco Island, Everglades Convention and Visitors Bureau for marketing the area. The rest was spent on beach improvements and other coastal projects and county-owned museum operations.

Medwedeff will discuss how the tax is collected and spent as well as what it means to all tourism partners. He is well versed on the Tourist Development Tax as a board member of the Collier County Tourist Development Council and as a board member of the CCLTA.

In addition, CCLTA President Steve McIntire will provide a brief overview of the CCLTA and its efforts to build a stronger presence and membership base in the area.

The event is free and open to business owners and individuals involved in the local tourism industry. There is no charge, but advance registration is required. For additional information or to register, please contact CCLTA Administrator Pam Calore at

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