“Well we’re movin on up; To the east side. To a deluxe apartment in the sky.
Movin on up; To the east side. We finally got a piece of the pie.”
— Jeff Barry and Ja’net Dubois,“Movin On Up,” a.k.a, the theme song for “The Jeffersons”
Well, the Southwest Florida TV market is definitely moving on up. And I’m sure local broadcasters are looking for their piece of the pie.
Nielsen recently released its TV market rankings and the Fort Myers/Cape Coral/Naples market moves up three spots to 62.
Nielsen Media Research, the ratings folks, break the broadcast regions into DMAs (designated market areas). In South Florida, for example, all of Miami-Dade, Monroe and a large portion of Broward County is in the Miami/Fort Lauderdale DMA, which remained market 16.
The rest of Broward, West Palm Beach and Fort Pierce combine to make another broadcast market, at number 38; also unchanged year to year.
In all, there’s 210 of these, and each year they are ranked based on estimated TV homes contained within. So how do they get these numbers? Nielsen’s total household and population estimates are based on the most recent data from the U.S. Census Bureau as well as auxiliary sources, such as state governments and the U.S. postal service.
You can easily guess the top three: New York (7,387,810 TV homes), L.A. and Chicago, in that order.
The largest DMA to change places was D.C. (now 8) which swapped places with Atlanta (now 9).
Care to guess the largest DMAs in Florida? That’s right, Tampa/St. Pete (14); followed by Miami/Fort Lauderdale, Orlando/Daytona Beach/Melbourne (unchanged at 19); Jacksonville (down 1 to 50), Mobile (Ala.)/Pensacola at 60; then Fort Myers/Naples.
For 2012, our potential viewership is estimated to increase to 504,240 TV homes; this is up from this year’s 499,410 TV homes.
So what are the three smallest three markets? Alpena, Mich., at 208 (17,100 TV homes), North Platte, Neb. (15,180) and Glendive, Mont., at 210 with 4,180 homes.
See the complete list of rankings from Nielsen at naplesnews.com.
Color bars or static
No color bars, it’s all about the static this week. I don’t usually write about “Dancing With The Stars.” I know there’s a lot of interest in it, especially in our neck of the woods. And with a weekly column, I know that usually by the time I have any of the show’s news, it has already spread far and wide.
But this week, I am writing about “Dancing.” And, no, it’s not because the show named its first transgendered contestant — on that we are certain of, anyway — or that an openly gay man is competing. In fact, I think Chaz Bono and Carson Kressley should be commended for having the bravery to be on a show that’s basically a popularity contest with little to do with dance ability.
Here’s my beef: This show is in greater need of a name change than ABC’s equally poorly named “Cougar Town.”
As creators of the Courtney Cox-Arquette comedy readily admit, the name became irrelevant as it drifted away from the “cougar concept” somewhere around episode three.
Likewise, from the very beginning, “Dancing With the Stars” has been questionable on its definition of “stars.” I’ve seen the “Match Game” and “Hollywood Squares” attract bigger names. Heck, even “Win, Lose or Draw” had Burt Reynolds and Loni Anderson.
Explain to me, in what world is Kate Gosselin a star? Bristol Palin? Even Chaz this year. How’s he a star? He’s an advocate. He’s brave. But his closest brush with fame was coming out of Cher’s womb. And Carson? Love you. Watched “Queer Eye for The Straight Guy.” A real talent. But a star? The closest he ever came to stardom is being Oprah’s makeover maven. Is he a star by proximity?
Nancy Grace a star? Where do I begin? Berating criminals nightly on CNN Headline News makes you a star? It’s not even CNN mothership. It’s Headline News!
Then we go back to the Arquette family. Courtney’s hubby is also in this year’s lineup. What, do they want an Emmy for most family members starring in shows with bad titles?
Maybe they should call it “Dancing with the Fame Whores,” or “Dancing With Folks You Are Mildly Familiar With.” Or “Dancing With Basic Cable Reality Stars and People Who Were (Almost) Stars.”
What do you think? Does it bother you that the show has a transgendered contestant? An openly gay contestant?
How do you feel how the show’s star power? Do you think a name change is in order?
Have a question for me? Want to award your own colors bars or static? Send them all to firstname.lastname@example.org.
Until next time, stay tuned.