It’s 7:30 p.m., Wednesday night. You tune in to Fox 4 expecting to see “The Simpsons;” same as every other weeknight. But wait. That’s not Homer. It’s “The Morning Blend’s” Bill Wood.
“Paradise TV” is the brainchild of Brent Struense, director of marketing for Fox 4 and corporate creative director for the station’s parent company, Journal Broadcasting Group.
Journal owns 14 television stations, including flagship station WTMJ in Milwaukee, and newly acquired WTVF in Nashville; 35 radio stations in 12 states, and, under the umbrella of Journal Communications, several newspapers.
Five of those stations air their own versions of “The Morning Blend,” which features local paid and unpaid segments on charities, fashion, food, fun and more. Yes, like many entertainment shows, some of the segments are after your money. But this is nothing new. After all, Brad Pitt isn’t on “Ellen” because he likes sharing details of his private life. He’s promoting his latest movie.
Both “Paradise TV” and “The Morning Blend” are produced through the station’s marketing department and are separate from the news operation. Fox 4‘s news talent do not appear on either show.
Like the “Blend,” “Paradise TV” is a lifestyles show. Paid segments are clearly marked. But this show takes the action out of the studio ala “PM Magazine.”
Struense initially pitched the show nearly seven years ago and although the thumbs up took a while, once it came, “The Morning Blend” team had just eight weeks to get it on the air.
Since its debut on Nov. 14, the show has taken us to the tree lighting in Naples, given us a segment on bling for dogs, and an interview with Charlie Daniels, among others.
One of Struense’s favorite segments was one that featured the opening of the stone crab season. Viewers got to see the crabs go from local waters all the way to their plates.
Most stations are good at producing local news shows. Few venture into entertainment. “There’s no other show like this in the marketplace,” said Struense. And he hopes you’ll tune in and “see what a gem this show really is.”
For Struense the bottom line is watchability. “The goal for both of these shows is to not look like cable access.”
Catch “Paradise TV” at 7:30 p.m. every Wednesday. “The Morning Blend” airs at 8 a.m., weekdays.
Do you watch the “Blend?” Have you seen “Paradise TV?” Let your voice be heard. Drop me a line and let me know what you think about either show: firstname.lastname@example.org.
Fox 4’s Matt Grant earns regional Emmy
Matt Grant has won a Suncoast Regional Emmy Award for continuous coverage.
According to a press release from Fox 4, “the Emmy was for Grant’s series of exclusive reports about problems at Edison State College detailing questionable hires, course swapping, accreditation snafus and big salary increases given to top executives.”
“Outrage at Edison State College” also was honored with a regional Murrow Award in April.
Grant’s work was selected over nominees from larger markets like Orlando, Tampa and Miami.
‘Murder She Wrote’ returns, sort of
Television’s beloved murder mystery is back for a second round of crime solving in an all–new interactive game, “Murder, She Wrote 2: Return to Cabot Cove.”
Legacy Games, the creator of the first game in the series, has teamed up again with Universal Partnerships & Licensing and NBC Universal Television Consumer Products to bring the title to PCs and Macs.
“Murder, She Wrote 2” features three new cases for prolific crime fiction writer and amateur detective Jessica Fletcher to solve in the sleepy but all-too-frequently lethal town of Cabot Cove. It also features a special case with international intrigue that Jessica must solve while traveling abroad to research her latest book.
I loved this show when I was a kid; but Ms. Fletcher sure “accidented” her way into several murderous situations. I often wondered why the police did suspect she was killing all these folks. At the very least, you’d expect her weekend party invitations would have diminished after the first few murders.
Until next time. Stay tuned!
Bill Green is a Naples Daily News/naplesnews.com journalist and a professional couch potato. Contact him at email@example.com. Connect with him at facebook.com/billdgreen.