NAPLES — If it's true that every organization is selling something — a product, a service, or an emotion — then Pat Boos' days must be really busy. She sells all three.
As senior vice president of marketing for music mainstay and infomercial superpower Time Life/StarVista Entertainment, Boos (pronounced bohz) is supported in her mission to repackage the past by pitchmen such as Kenny Rogers, Vanessa Williams, Peter Fonda, Frankie Avalon and more.
While her core product is classic music and TV shows, the emotion on sale is a blissful sense of nostalgia — aural and visual scrapbooks of the past.
In Boos' words, "I'm so fortunate to be in a position to take people back to a time they really loved."
At any hour of the day, wistful consumers can be stopped dead in their TV-viewing tracks by the appearance of one of Time Life's legendary anthology-driven infomercials — blasting our hearts into the past and compelling us to reach for the phone to recapture the magic.
When asked about her personal success, Boos starts off simply: "Show up, dress up, be up."
Though few would argue the importance of regular attendance and a positive attitude, dressing for success has taking a back seat to "Casual Fridays" which, more and more, have casually engulfed the entire work week.
As a member of the internal group responsible for guiding the company's future, Boos and team have now taken Time Life on the road — or, more appropriately, out to sea.
Recognizing an opportunity to maximize existing relationships and expand their product line, Time Life now enables nostalgia-crazed consumers to board a ship in Tampa and experience "Celtic Thunder," "Soul Train," or the 50s-themed "Malt Shop Memories" cruise featuring live performances by Neil Sedaka, Petula Clark, Bobby Rydell, Lesley Gore and more.
In business, just like the timeless treasures she promotes, Boos' belief system is largely driven by traditional values — with a frequent tip of the hat to the influence of her father, A.J. Kakassy.
Boos on upward mobility: "Perform at a level higher than your current level." Meaning: if you are a manager, perform as a senior manager; if you are a director, display the traits of a vice president.
Boos on listening: "If you can latch onto what is important to people as individuals, you can communicate with them more clearly." Essentially, to speak someone's language, you must first truly hear what they have to say.
Boos on professional women: "Don't act like a woman in business, be a good business woman."
Perhaps most important, Boos on career fulfillment: "Some workplace adages simply stand the test of time. 'Do what you love and love what you do' has been around forever because it still rings true."
As there's no doubt that Boos has secured her future by celebrating the past, the title of the Lesley Gore classic, "It's My Party," could easily represent Boos' classic combination of wit, personal commitment, upbeat nature, and authenticity.
However, unlike Gore's version, absolutely no one is "crying"— who would want to?
__ Writer and speaker Randall Kenneth Jones is the creator of RediscoverCourtesy.org and President of MindZoo, a marketing communications agency headquartered in Naples. He can be reached at Randy@mindzoo.com or 239-304-9611.