When times get tough we can curse the darkness — or we can light a candle.
Efforts toward the latter, more productive route notched a milestone the other day when a joint Bonita Springs/Estero economic development initiative cut the ribbon on its new office — aptly hosted at the Bonita Springs Area Chamber of Commerce — and unveiled its new website, BonitaEDC.com.
The moment did indeed call for a celebration. It capped a year of hard work that also included development of a strategic plan and the selection of a board of directors.
From there, the effort's next moves will be fundamental and methodical, starting with surveying existing businesses on how local organizations and government agencies can help them survive and even expand. Then will come work on building leads to attract new businesses.
When the word goes out that Bonita and Estero are business-friendly, there will be substance behind it.
It's all about jobs.
It's all about being pro-active and not waiting for good things to happen.
It's also about being competitive and, compared to the work being done in some other areas of our state, it's a matter of catching up.
Like never before our community is finding out how inextricably linked one component is to the other. Politics can lead to public policy. Public policy can lead to a good business climate. The right blend of marketing and incentives can land a new employer or help an existing one flourish. And then another, and another
The Daily News is proud to be a sponsor and active participant.
With so many other individuals and organizations taking part and rolling up their sleeves, there will be a lot of credit to go around when these efforts bear fruit. They already are in terms of community togetherness, spirit and resolve.