MARCO ISLAND — At an industry briefing Thursday, Jack Wert, Collier County's tourism director, shared the final statistics for 2011.
Visitation set a record in the county with nearly 1.5 million visitors last year, up 7.7 percent over 2010.
Here's a look at the other statistics for 2011 and how they compared to 2010 based on information from Research Data Services, a county consultant: direct spending by visitors: more than $782 million, up 10.6 percent; total economic impact: nearly $1.3 billion, up 10.6 percent; average daily rate: $155.80, up 3.3 percent; annual hotel occupancy: 66.7 percent, up 6.4 percent; tourism industry jobs: 30,600, up 5.5 percent; visitor sales and gas taxes: nearly $82.6 million, up 10.6 percent; and tax savings per household: $691, up 9.6 percent.
Last year, tourism generated about $13.8 million in tourist taxes, up 6.8 percent over 2010.
Wert released the statistics at the briefing, held at the Marco Island Marriott Beach Resort, Golf Club & Spa.