The Lee County Visitor & Convention Bureau has launched Share the Sunshine, a customized Facebook application.
It's based on the popular FriendFareFinder app. Share the Sunshine automatically finds the best fares from the home airports of the user's 10 closest friends to Fort Myers and shares them directly over the user's network.
There's the ability to deliver that day's weather at the same time, encouraging those in snowy, windy or rainy areas to visit Southwest Florida. Users can sort the airfare deals by friends' names, the price of the ticket, or the distance in miles and notify them of the airfare deal. Once a friend decides on a trip, the person is routed to the booking site to make the reservation.