Casual viewers of NBC-2 might not have noticed much of a difference this week; a little less clutter on the set; a little brighter, more cheerful.
Steven Pontius, executive vice president and general manager, Waterman Broadcasting, called it “spring cleaning.”
While the look is very similar, the entire background or duratrans (durable transparency) was replaced.
The backdrop has less “artifacts” as he calls them — that would be those silver lines and boxes. Gone is the outline of the big silver peacock and “WBBH” lettering; replaced with a full color NBC-2 logo.
Pontius said the backdrop features a deeper saturated blue. All changes were made with HD in mind.
For those of you who don’t know, duratrans is quite common for news sets and theater backdrops. You can print just about anything on them — a graphic, skyline, pastoral scene — and when backlit, they look really nice, especially on camera.
In addition to a fresh coat of paint, the temperature of the lights was also changed. Whereas before the set was shot with more of an indoor/florescent feel; Pontius says now it’s more of a natural/outdoor light.
Across the country, many stations have been building new sets because of the conversion to HD. Here, we’ve seen some tweaking, but don’t expect a whole new set anytime soon.
“The set is important. Even more important is the content. Content is king. You’ve got to have good content,” Pontius said.
He pointed to NBC-2’s two recent Edward R. Murrow awards. And one for ABC-2 (also operated by Waterman Broadcasting).
Pontius teases there may be a few more set tweaks coming.
It was just a few weeks ago we told you about the energy efficient LED lighting upgrades at WINK. Shortly thereafter, the upgrades continued. You may have also noticed that WINK has upped the number of HD monitors on their news set.
I’m partial to the three vertical monitors behind the anchors they use not only for news graphics but to project scenes from Southwest Florida, from a live-like cityscape to a sunrise or sunset. They are bringing the outdoors indoors.
WINK has also added a monitor to the front of the news desk, tweaked the weather center and secondary anchor desk and sports presentation area with new monitors.
Mark Gilson with Fort Myers Broadcasting (WINK-TV, TV-6, and a host of radio stations) said it’s “all about enhancing the way they get information to the viewer.”
On that note, I’m betting that Gilson also has a few more ideas up his sleeve. I can’t wait to see what comes next.
In mid-March, I wrote a column about all the syndicated programs we don’t see here in Southwest Florida.
Well, we can mark one of those off our list. TV-6 is now airing “Wendy Williams” at 2 p.m. It replaces “Jeff Probst” which moves to noon, and replaces a second airing of “Anderson Live.”
Both Probst and Anderson will not be returning in the fall. Nor will Ricki Lake. No decision yet if Williams will stay at 2 p.m. or move to a new time this fall.
Until next time, Stay Tuned.
Bill Green is a Naples Daily News/naplesnews.com journalist and a professional couch potato. Contact him at email@example.com. Connect with him at facebook.com/billdgreen.