NAPLES — Don’t despair if your kids start talking about 95210. It would actually be a good thing.
It’s not a television drama about teenagers with questionable behavior; instead, it’s symbolic of numbers of good behavior for a healthy lifestyle.
The slogan of “95210 BFF, Let’s Go,” is courtesy of the Safe & Healthy Children’s Coalition of Collier County.
Here’s the breakdown: 9 is how many hours of sleep recommended; 5 is for the number of fruits and vegetables that should be eaten daily; 2 is for a two-hour limit of time in front of television and computer screens; 1 is for an hour or more of exercise and 0 stands for zero intake of sugary drinks or tobacco products.
The BFF stands for breastfeeding for the first year of age.
The coalition is launching a month-long campaign in March with a weekly detailed message and recommendation with each numbers. Families can go to the website, www.95210.org/Collier to download a flier to stick on the refrigerator, said Deb Millsap, spokeswoman for the Collier County Health Department.
The campaign aims to reach children starting at age 4 or 5, but it wants to reach entire families, she said. A grandparent adopting the good habits can have an effect on grandchildren.
“We know we have to lead by example,” she said.
In Collier County, about 30 percent of children are overweight and obese, and that is in line with the national rate, Millsap said.
“Kids are getting heavier at an earlier age,” she said.
The coalition has reached out to doctors’ offices with materials for staff to share with families, stickers to give to kids in school, and health educators will set up tables at libraries and parks with information about the campaign.
McDonald’s restaurants will put fliers in their take-out bags about the campaign.
What’s important to know about the 9 hours of sleep recommendation is that people who don’t sleep enough are prone to weight problems, and it’s during sleep that 80 percent of bone growth occurs in children, she said.
For adults, sleep is when the body rejuvenates.
When it comes to “screen time,” kids spend an average of 7 hours a day, outside of school time, watching television, using a computer, smart phone or playing video games, she said. That also, is a national statistic.
For more information about the campaign, go to www.95210.org/Collier.