Fla. campaign targets signs of child abuse

TALLAHASSEE — Child welfare officials are launching a public awareness campaign called "Don't Miss the Signs" to remind Floridians about their obligation to report suspected child abuse.

The message will soon be seen on television ads and posters, urging residents to raise their voices to stop child abuse.

A sweeping child abuse reporting law took effect in October, making it clear that reporting suspected child abuse is everyone's responsibility, not just designated "professional reporters" such as medical professionals and teachers.

Lawmakers funded a comprehensive effort to raise awareness, encourage reporting and promote prevention. DCF developed the new "Don't Miss the Signs" campaign in partnership with Lauren's Kids foundation, which seeks to end childhood sexual abuse.

The agency is encouraging residents to sign an online petition on the website DontMissTheSigns.org.

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