TALLAHASSEE — Gov. Rick Scott unveiled Florida's first-ever business brand Thursday, touting the state as a great place for companies.
"We're working aggressively to get businesses to Florida, so Florida families have more opportunities to pursue the American dream — and with this innovative business brand we will continue to attract more opportunities to the Sunshine State," Scott said in Tallahassee.
The brand is "Florida. The Perfect Climate for Business," and a logo features FLORIDA spelled in bright green letters, with the letter "I" appearing as an orange necktie.
The campaign promotes no personal income tax, a platform built for global trade and a top national ranking for work force, transportation infrastructure to enhance the state's competitiveness and credibility as a leading business destination.
The brand was developed based on research that included 430 survey responses, 172 interviews and 26 focus groups. Scott announced the brand with Enterprise Florida, a public-private partnership that promotes economic development.
Enterprise Florida wants $3 million from the state and $1.5 million from private donations for a campaign based on the new brand.
__ For more information, visit www.PerfectBusinessClimate.com.