Collier tourism up 6.5 percent in June

William DeShazer/Staff
Jane Potter, right, of Canton, Ohio, plays with her grandson, William Johnson, 1, of Naples, on the beach at Lowdermilk Park on Thursday Jan 3, 2013.

Photo by WILLIAM DESHAZER // Buy this photo

William DeShazer/Staff Jane Potter, right, of Canton, Ohio, plays with her grandson, William Johnson, 1, of Naples, on the beach at Lowdermilk Park on Thursday Jan 3, 2013.

The skies may be cloudy, but tourism continues to look sunny in Collier County.

The county saw a nearly 6.5 percent jump in visitation in June.

The strong growth was primarily driven by three of its core markets: Florida, the Northeast and the Midwest, according to a report by Tampa-based Research Data Services Inc., a county consultant.

The county had 128,800 visitors staying in hotels and other vacation rentals last month, up from 121,100 in the same month a year ago.

The visitors pumped more than $110 million into the county’s economy, up 11.7 percent over last year.

Occupancy rose 5.3 percent, with the average daily rate increasing by 3.7 percent to $146.70 in June.

From January to June, the county saw 963,800 visitors, up 4.6 percent over the year. The economic impact from those visitors exceeded $1 billion, up 11 percent from the first half of last year.

The future continues to look bright, with nearly 86 percent of Collier’s lodging managers reporting that reservations for the next three months look the same or better than they did a year ago.

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