Tourists spent record amount in Florida in 2012

TALLAHASSEE — Tourists visiting the Sunshine State spent more money last year than ever before.

Gov. Rick Scott said on Thursday that visitors spent a record $71.1 billion in 2012. That's a nearly 7 percent increase over 2011 which was also a record year.

The preliminary spending figures were compiled by Visit Florida, the state's quasi-public marketing arm.

Visits Florida has already estimated that nearly 90 million people visited the state in 2012. That included 10.2 million overseas visitors and 3.6 million Canadians.

Tourism is one of Florida's most important economic drivers with more than 1 million people employed in a variety of industry-related jobs.

Scott is asking state legislators to set aside $75 million in this year's budget for Visit Florida to pay for its marketing and advertising efforts.

  • Discuss
  • Print

Related Stories

Comments » 0

Be the first to post a comment!

Share your thoughts

Comments are the sole responsibility of the person posting them. You agree not to post comments that are off topic, defamatory, obscene, abusive, threatening or an invasion of privacy. Violators may be banned. Click here for our full user agreement.

Comments can be shared on Facebook and Yahoo!. Add both options by connecting your profiles.

Features