It's Your Business: The latest Southwest Florida business news

 the Montessa model  is one of the floor plans available at Secoya Reserve in North Naples.

Submitted the Montessa model is one of the floor plans available at Secoya Reserve in North Naples.

Dave Osborn

Dave Osborn

North Naples community reaches sellout

Secoya Reserve in North Naples is now sold out.

Stock Development began marketing the community in 2011 and the final two inventory homes have sold, said Brian Stock, CEO of Stock Development.

“All of the homes have begun construction and build-out of the community is scheduled for August,” he said.

Secoya Reserve is a community of 57 single-family homes along Livingston Road, between Immokalee and Bonita Beach roads.

Stock Development is at 2647 Professional Circle, Naples. Information: and 239-592-7344.

Lee visitor, convention bureau marks 30 years

The Lee County Visitor & Convention Bureau celebrated its 30th anniversary with tourism partners, employees, families and the community at the second Tourism Travel Rally Day on May 3.

The event at the new river basin in downtown Fort Myers supported National Travel and Tourism Week. It celebrated tourism’s impact on local businesses and the economy and recognized the importance of travel and hospitality professionals.

One-in-five people in Lee County are employed by tourism.

Pelican Wealth Advisors hosts workshop

Pelican Wealth Advisors will host a free, educational workshop from 1:30 to 3:30 p.m. Tuesday, May 14. It will be at the Crexent Center, 27499 Riverview Center Blvd., Bonita Springs.

Financial expert Frank Ragonese and Florida estate planning attorney Neil R. Covert will educate attendees about the “15 Mistakes Lurking in Most Trusts.”

The event is free and open to the public. Space is limited.

For more information or to reserve a seat, call 239-985-4098, visit or email

Ballenger II named new chef at Rodes

Edward Ballenger II has been named the new executive chef at Rodes Fresh & Fancy restaurant on Bonita Beach Road in Bonita Springs.

Ballenger, a third-generation restaurateur, has 27 years’ experience in the Southwest Florida food industry. He began his career in 1986 at his family’s business, Ballenger’s Steak & Seafood Restaurant in South Fort Myers, as a line cook.

In 2009, the Bonita Springs resident was hired by Rodes as head night cook and sous chef, a position he held until being promoted recently.

Rodes Fresh & Fancy restaurant is at 3756 Bonita Beach Road. For more information, visit

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