Jan Kantor: Business consultant and executive coach

Columnist Jan Kantor

Photo by LEXEY SWALL // Buy this photo

Columnist Jan Kantor

Columnist Jan Kantor

Photo by LEXEY SWALL // Buy this photo

Columnist Jan Kantor

Starting a business is a lot of work. There is a lot of planning that goes into the process and getting things moving will take a lot of time and effort.

When you get to your own brand awareness and marketing campaign, it is going to be something to take seriously. Building your brand is what will make or break your business. The goal is to build a reputable brand that will sell itself so that you can focus your efforts elsewhere. This is what will ultimately help you gain the success you deserve.

Building a brand isn’t easy. You need to first develop an effective and focused marketing plan. With so much to think about, it can be a bit overwhelming. Start by focusing your efforts. Figure out whom your target audience is, what type of problem they have, and how you can solve it with your product or service. This will be the basis of your marketing plan.

You also need to ask yourself some questions:

What is your brand?

What is your product or service?

Who needs it and why?

What makes your brand special?

All of these questions will help you plan the best marketing campaign to build brand awareness. Take the time to explore the answers to these questions so you can start planning your campaign. Think about where you want to advertise, how to get noticed, and what you can do to make the best impression possible.

When you spend a little extra time building your brand, you will be able to trust that it will take care of itself after awhile. There is so much that you have to think about and it is going to be up to you to make sure that you get the visibility that you deserve.

Setup and planning are the keys to success for any business. If you plan well and create actionable steps that put everything in the right places, you will be much more successful. Plus, you’ll be able to spend more time on things that matter to your business.

Give yourself the chance to develop an effective plan that will help you get the brand visibility that you deserve and then you can worry about other things while your business is essentially selling itself. There is a lot to handle in a business and you need to prioritize where your focus should be.

Brand awareness is a big deal. Everyone has a scheme, plan, or idea for how to increase it in any new business. The best thing to do is to research the information that is available. That way, you can learn about different plans and ideas to determine what might be most effective for your business.

No matter how much you have to spend or what type of products you are selling, getting help from other marketers can always be beneficial. Spend a little extra time building and planning for your brand awareness and visibility and reap the rewards of having a product or service that basically sells itself.

Jan Kantor is a Southwest Florida business consultant and executive coach. For more information, or to contact him regarding workplace solutions, his website is www.jankantor.com.

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Comments » 1

mentorsguild writes:

Feels like some of the thoughts here are in conflict with the lean startup principles where brand is actually a discovery process through multiple iterations till recurring revenue state is achieved.

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