Marcophiles: A cliché a day makes the brain decay


I am writing this from my cliché place, a quiet corner where my mind rejects all thoughts that include any words coined, minted, made up, imaginated or otherwise foisted on the English-speaking world since at least the year 2000. Or last Thursday.

It’s a losing battle. I’m not even trying to be perfect with words. That fight was lost long ago in arcane arguments over grammar in the U.S. Constitution. So we plod along, dodging split infinitives, veering away from most adverbs, cringing at the way some journeyman words and phrases are hammered or honed into unrecognizable shapes and sounds.

One problem is that clichés come at us like a bat out of ... see, there was one almost, already. Young people hear some noisemaker on TV use the word or phrase and, voila! It’s gone viral. Oh my, it’s getting difficult to communicate and remain cliché free.

The latest word I’ve heard being bandied about in an inexplicable context is “chronic.” I thought it meant persistent. Turns out it does, but, although the word I heard sounded like “chronic” it is spelled, in Bizarre-O-World, as “cronic” and is a slang term for marijuana. Like pot needs another euphemism.

How about the word “epic?” Here’s a typical misuse of the word among some chronic word mis-users these days:

The “Big Flag” flying at the entrance to Marco Island is epic, right?

No. It is an excellent, patriotic welcome to our island, inspiring, heartwarming. But not epic. The heroic poems of the ancients were at least sorta epic. Frankly, my dear, “Gone With the Wind” had its epic qualities. The universe is epic, as in grand, monumental, larger than life. If Herb Savage was just too busy to sing “God Bless America,” that would be epic plus.

If a darn good flatbread at the Philly Grill is epic, then what is peanut butter and chocolate ice cream? Is that epic with a bullet? If Marco’s “park with no purpose” is epic, what’s Yellowstone? The Rockies?

If “Deadly News” is an epic novel, what does that make the Iliad or the Odyssey? That author-dude Homer would be “GUH,” a new slang word for annoyed or angry.

The current king of overused, misused, pain-in-the-rear cliché is the word “iconic.”

In certain circles and a few squares around town, that word has been creeping through Nerdville for two or three years. Now, media shout it from of TV towers and from “Cloud,” wherever that is.

The dawn patrol radio weather man says to the guy in the traffic helicopter, “Hey Harry, it’s gonna be an iconic heat wave today. How about up there where you are?”

Responds Chopper Harry, “Well, an iconic how-r-ya to you too, Weather Wally. The traffic jam at Collier and I-75 is super iconic and could set an iconic record for road rage by dawn.”

These fellas mean no harm. They hear “iconic” tossed around like fist bumps and blowy kisses and figure it’s socially cool, politically neutral and gluten free, so it’s OK to say iconic a few times each day.

Mostly, icon is a space filler, like, “ya know” or “I’m just sayin’” or “kickin’ the can down the road.” What should be kicked down the road is, “Iconic.” Ya know what I mean?

Chris Curle and Don Farmer have been writing for the Marco Eagle and other area newspapers for more than 30 years. They have a combined total of 99 years experience in major news media in the U.S. and abroad, including ABC News, NBC News, CNN, The Wall Street Journal and other newspapers and magazines. Their novel, “Deadly News,” is set partly in Marco Island.

© 2013 All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Comments » 1

MIOCENE (Inactive) writes:

How about "basically"; the word used by those; who when asked a question; have to answer by beginning with the word "basically"; followed by a pause; because they really aren't sure of the answer.

It has replace the "removing the cigar or pipe from the mouth and staring at it for a moment before answering".

-And don't forget ending one's contribution with the words "going forward".
Do we ever intend to go backwards?

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