Congratulations and best wishes for success to newly elected 2014 President Jacquie Koon of the Marco Island Chamber of Commerce. All Marco Islanders should proudly endorse and advertise her inaugural mantra delivered to her Chamber members – “Brand yourself or someone else will brand you!”
As a matter of fact, shouldn’t that emerge as our community’s New Year’s resolution and collective social-political-economic pursuit for all citizens be they Chamber members or not?
Marco Island has always been “branded” (i.e., labeled, stigmatized, identified) by strong forces of change beyond our citizenry’s collective desires, interests and intentions to maintain Marco Island as an exceptional residential community along Florida’s Platinum Gulf Coast. Such “else branding” has been the major intent of commercial realtors, planned unit developers, large-scale contractors, off-island financiers, investors of all sizes and pedigrees, major hotel hosts and conventioneers and a plethora of committed and/or delusional entrepreneurs. Each category of these “branders” seem dedicated to the redirection of Marco Island’s original founding as a classy residential Gulf Coast center to just another Sun State shopping-commercial-short visit-refueling-sun tanning center for national and international tourists and travelers.
Let’s all of us loyal, committed and dedicated Marco Islanders join our Chamber’s President Koon and keep “branding” ourselves as a truly established residential community exuding exceptionality daily while resisting those “someone else branders” committed to our ultimate destruction.