Peak Your Profits

Have you ever heard the figurative business suggestions to “sharpen your axe” or “polish your tools?” Me too. Well now, I’m going to suggest, you also wield your saber. Or, S.A.B.E.R.!

Today, a new client said to me, “Jeff, we need proven principles and processes to drive our future success.” He’s right. Which is why, certain basics or fundamentals always stand the test of time. Especially, when they’re creative, unique and ...

Have you ever been on the “receiving end” of situational ethics? Especially, this year? Thought so! Although it’s a topic we first addressed five years ago, lately, have had several clients tell me maddening stories about how their clients, customers ...

Last week, Larry Cassidy, a dynamic business leader, strategic thinker, thoughtful philosopher and valued friend shared meaningful messages and memorable musings on life and business.

Larry Cassidy is a remarkable guy. Over the past two years, I’ve had the pleasure and privilege to work with Larry and four of his CEO or executive leadership groups in Orange County, Calif. At meetings, he sits at the ...

When Cronkite declared at the end of a broadcast, “That’s the way it is” you believed it. No mistrust or apprehension of this media man. For he was known as the most “trusted man in America.” Actually called by many, ...

The mountains rose before him. Majestic. Yet menacing. They could deliver delight or despair.

Want to win the estate tax game? Think gifts. Leveraged gifts.

Last week, you learned five steps to develop your unique selling proposition. The following questions, will also help guide your USP development process.

“Look at us! We’re unique!” “We’re different!” “We’re special!” When most people claim this about their business, it’s empty, hollow, worthless drivel!

The year is half over. Yikes! Yeah, I know, where did it go?!

On occasion, you know I feel obligated to dive into the “Peak Your Profits” “vintage vault” and uncover, dust off, and once again share with you and the world, a “classic column.” One that’s just too good to be published ...

Ever since you’ve been a child, you’ve had this remarkable and almost uncanny ability to get what you want, whether it was a cookie, a toy, or permission.

I love June. It’s always a time of significant beginnings, or endings.

Q: Hi Jeff. First, I wanted to say how much I’ve enjoyed “Stop whining! Start selling!” My team and I are working on putting the book’s ideas into action. I’m not by nature a salesperson. Cold calling is my downfall. ...