Jeff Blackman

Creative "back door" strategies to find new customers

If a 25th wedding anniversary is silver, then the 20th must be the year of the Ford Windstar. Huh?

Yeah, it worked! Your marketing message, whether it’s an ad, a direct mail piece, a well-timed phone call or any other creative marketing tool, creates enough interest to convert a suspect into a prospect.

Loony language can sometimes help in the maelstrom of correctness, says Jeff Blackman

Smart clients help with the learning curve too

One of the great advantages I have is to serve really smart, talented clients.

I’m never quite sure, daily, where I’ll discover that valuable nugget or significant keeper. That’s why I always keep my eyes and ears open for “moments of significance.”

I’m never quite sure, daily, where I’ll discover that valuable nugget or significant keeper. That’s why I always keep my eyes and ears open for “moments of significance.”

This week, Jeff talks about his toughest customers (his kids) and draws a business parallel

In early January of this year, I let you know my e-mail inbox and fax machine were overflowing with inspirational quotes from friends, family and clients; the kinda stuff designed to help you jumpstart your new year. Your response was ...

A friend, working on a book about the “speaking industry,” recently asked me five intriguing questions, and I quickly realized that whatever your focus or profession, my answers might be helpful and valuable to you, too.

When I exited the shower in running shorts, to my surprise, Sandra was on the phone. I heard her say, “Hi, this is Sandra, I’ll be giving Mr. Blackman a massage. Could you please hold his calls for the next ...

Have you ever heard the figurative business suggestions to “sharpen your axe” or “polish your tools?” Me too. Well now, I’m going to suggest, you also wield your saber. Or, S.A.B.E.R.!

Today, a new client said to me, “Jeff, we need proven principles and processes to drive our future success.” He’s right. Which is why, certain basics or fundamentals always stand the test of time. Especially, when they’re creative, unique and ...

Have you ever been on the “receiving end” of situational ethics? Especially, this year? Thought so! Although it’s a topic we first addressed five years ago, lately, have had several clients tell me maddening stories about how their clients, customers ...