Mark Fessenden, co-owner of Gene's Fifth Avenue Florist, prepares bunches of long-stemmed roses Monday afternoon at the store in Naples for Valentine's Day. Valentine's Day is the busiest day of the year for the florist, and Fessenden says the company will use about 100,000 flowers for the holiday. Designers will work through the night to prepare orders going out today.

Photo by Darron R. Silva, Daily News

Mark Fessenden, co-owner of Gene's Fifth Avenue Florist, prepares bunches of long-stemmed roses Monday afternoon at the store in Naples for Valentine's Day. Valentine's Day is the busiest day of the year for the florist, and Fessenden says the company will use about 100,000 flowers for the holiday. Designers will work through the night to prepare orders going out today.

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