Pitchman Billy Mays on the set for an infomercial for Arm & Hammer Baking Soda on March 31, 2009 in Gulfport, Fla. Mays, the burly, bearded television pitchman whose boisterous hawking of products made him a pop-culture icon, has died. He was 50. Tampa police said Mays was found unresponsive by his wife Sunday, June 28, 2009. A fire rescue crew pronounced him dead. (AP Photo/ St. Petersburg Times, Scott Keeler)

Associated Press

Pitchman Billy Mays on the set for an infomercial for Arm & Hammer Baking Soda on March 31, 2009 in Gulfport, Fla. Mays, the burly, bearded television pitchman whose boisterous hawking of products made him a pop-culture icon, has died. He was 50. Tampa police said Mays was found unresponsive by his wife Sunday, June 28, 2009. A fire rescue crew pronounced him dead. (AP Photo/ St. Petersburg Times, Scott Keeler)

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