In this August 2010 photo provided by Duda Farm Fresh Foods, celery breeder Larry Pierce holds red celery in a Salinas, Calif., field. Pierce started the red celery project in 1991 and developed it from a European heritage variety using natural breeding methods. The celery, which will be test marketed on the west coast and in the northwest and southwest, has the same flavor and crunch of regular green celery. AP Photo/Duda Farm Fresh Foods

Duda Farm Fresh Foods via Associated Press

In this August 2010 photo provided by Duda Farm Fresh Foods, celery breeder Larry Pierce holds red celery in a Salinas, Calif., field. Pierce started the red celery project in 1991 and developed it from a European heritage variety using natural breeding methods. The celery, which will be test marketed on the west coast and in the northwest and southwest, has the same flavor and crunch of regular green celery. AP Photo/Duda Farm Fresh Foods

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