See larger Brian Bland, owner of Mr. B's Sign Dancing Advertisement, dances in the heat of the day with a sign for Fashion Outlet on the corner of Shady Rest Lane and U.S. 41 in Naples. Bland, whose employees work outside seven days a week advertising for several businesses, makes sure they have plenty of water for their shift and take breaks each hour to cool off. Lexey Swall/Staff

Photo by LEXEY SWALL

Brian Bland, owner of Mr. B's Sign Dancing Advertisement, dances in the heat of the day with a sign for Fashion Outlet on the corner of Shady Rest Lane and U.S. 41 in Naples. Bland, whose employees work outside seven days a week advertising for several businesses, makes sure they have plenty of water for their shift and take breaks each hour to cool off. Lexey Swall/Staff

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