Street Media Partners CEO and president Bruce Sonneborn, left, and chairman Daniel Brunell hold a prototype of their company's Billboard Wheels at their Naples offices on Friday, Aug. 3, 2012. The illuminating and non-rotating wheel covers will provide a place for advertising on taxi cabs or other commercial vehicles.

Photo by DAVID ALBERS, Naples Daily News

Street Media Partners CEO and president Bruce Sonneborn, left, and chairman Daniel Brunell hold a prototype of their company's Billboard Wheels at their Naples offices on Friday, Aug. 3, 2012. The illuminating and non-rotating wheel covers will provide a place for advertising on taxi cabs or other commercial vehicles.

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