See larger Gail Counterman adjusts a Peeps box as it move through the manufacturing process at the Just Born factory in Bethlehem, Pa., on Feb. 13, 2013 With the storied candy brand celebrating its 60th anniversary this year, a quirky new TV ad campaign talks about all the things people do with their Peeps.

Photo by Associated Press

Gail Counterman adjusts a Peeps box as it move through the manufacturing process at the Just Born factory in Bethlehem, Pa., on Feb. 13, 2013 With the storied candy brand celebrating its 60th anniversary this year, a quirky new TV ad campaign talks about all the things people do with their Peeps.

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