In this May, 2002 photo Panera Bread Co. CEO Ron Shaich stands behind a counter in a St. Louis cafe. Three years after launching its pioneering pay what you want cafe, the suburban St. Louis-based chain on Wednesday quietly began its latest charitable venture that takes the concept on a trial run to all 48 cafes in the St. Louis region. Cafes will offer a bowl of turkey chili for which customers will set their own price. (AP Photo/Tom Gannam, File)

In this May, 2002 photo Panera Bread Co. CEO Ron Shaich stands behind a counter in a St. Louis cafe. Three years after launching its pioneering pay what you want cafe, the suburban St. Louis-based chain on Wednesday quietly began its latest charitable venture that takes the concept on a trial run to all 48 cafes in the St. Louis region. Cafes will offer a bowl of turkey chili for which customers will set their own price. (AP Photo/Tom Gannam, File)

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