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Kia auto dealership capitalizes on marketing

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During a promotional shoot Thursday, April 19, 2012, Billy Fuccillo of Fuccillo Kia of Cape Coral becomes excited about Hugefest 2012, a $250,000 giveaway in May that will provide 25 people with $10,000 each.

Photo by KHARLI ROSE

During a promotional shoot Thursday, April 19, 2012, Billy Fuccillo of Fuccillo Kia of Cape Coral becomes excited about Hugefest 2012, a $250,000 giveaway in May that will provide 25 people with $10,000 each.

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  • During a promotional shoot Thursday, April 19, 2012, Billy Fuccillo of Fuccillo Kia of Cape Coral becomes excited about Hugefest 2012, a $250,000 giveaway in May that will provide 25 people with $10,000 each.
  • Fuccillo Kia of Cape Coral used a helicopter during a promotional shoot Thursday, April 19, 2012, for a $250,000 May giveaway at the dealership.
  • Fuccillo Kia of Cape Coral used a helicopter during a promotional shoot Thursday, April 19, 2012, for a $250,000 May giveaway at the dealership.
  • Billy Fuccillo of Fuccillo Kia of Cape Coral and spokeswomen Abby Sommers, center, and Caroline Renfro promote Hugefest 2012, a $250,000 giveaway at the dealership in May.
  • Billy Fuccillo of Fuccillo Kia of Cape Coral eats up the camera with spokeswomen Caroline Renfro, center, and Abby Sommers during a promotion Thursday, April 19, 2012 for Hugefest 2012, a $250,000 giveaway in May.
  • Fuccillo Kia of Cape Coral spokeswomen Caroline Renfro, center, and Abby Sommers help owner Billy Fuccillo explain the "huge" $250,000 giveaway happening at the dealership in May during a promotional shoot Thursday, April 19, 2012.
  • A "huge" $250,000 May giveaway at the Fuccillo Kia of Cape Coral is promoted by Billy Fuccillo, spokeswomen Abby Sommers, center, and Caroline Renfro, with help from AutoAd Owner Mark Bergeron, right, and crew Thursday, April 19, 2012.
  • Fuccillo Kia of Cape Coral will have a $250,000 giveaway on May 31 that will provide 25 people with $10,000 each.

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